Dear Boss

This new blog is a collection of many ideas, comments, suggestions, classes and advice on sales and marketing that I have come across or delivered personally over the years.

If you are smart, but never studied marketing in any formal setting, then this may be a great selection of hints and ideas to help you solve your marketing challenges. It is highly biased towards the smaller business whether they be a one person endeavor, a small family or group operation, or the early days of a bootstrapping startup with big ambitions.

Let me start with the first key and over-arching lesson that summarizes where to approach the mystical, often non-tangible and least understood component of running a business: Marketing.

So the first rule of marketing is:



Your marketing manager.

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