Silicon Valley Marketing Consultant, Naming Consultant, Strategic Marketing, Search Engine Marketing

marketing a small business website

PR Coups:

Athol's letter to the editor was featured in the Nov 07 issue of Inc magazine. This was a direct result of blogging about the Inc 500 names.

Athol was quoted in LA Times Business Section on how to sell a tagline to a company.

Athol was quoted in USA Today on Ford's decision to bring back the Taurus name. See article from Chicago Auto Show Feb 7th, 2007 by a columnist in the Money section.

Athol quoted in Wall Street Journal as Small Business columnist Kelly Spors answers questions about entrepreneurship. See Jan 9th, 2007 column at www.StartupJournal.com/smalltalk. Most of the article is based on his comments, even though she only attributed a single quote!

Athol's letter to the editor, published in full under the title "Marketing pro tells how to net new bowlers", was commended by the President of World Bowls (the international governing body) in the Spring 2006 issue of Lawn Bowls Magazine (USA).

Read Athol's article on Speed Naming in the latest issue of Marketing Sherpa.

Marketing Success:

"Athol, I think we have reached the tipping point" ... President of PALBC on seeing growing results from their website and marketing programs. "And we love the fact that even if anyone searches Google, Yahoo or MSN under general terms like Lawn Bowls California we show up first on page one - way ahead of all other clubs."

Branding Success:

In John Grisham's recent blockbuster novel, The Broker, he goes into great detail on the advanced cell phone purchased for Joel Backman (See Chapter 18). This includes pointing out it runs the Symbian® operating system - one of Athol's names from a few years ago! If you have a Nokia, Motorola or NEC mobile phone, it probably runs on this operating system too.

With the launch of Google's Android cell phone platform the Symbian name is finally getting a lot of public visibility.

Strategic Marketing & Management Consultant

Which markets should you target? How can you reach them best? What tools do you need? Where do they shop? Who are the best partners? Which plan is best? How will we get the best coverage? What brand experiences can we trigger? What staff or services do we need? Launch and marketing plans, from concept to execution.

Often includes full market research, business intelligence research and strategic business plans.

Naming and Branding

Athol is the head of Brighter Naming, and previously co-founded NameTrade. He authors the popular Name Critic column and is probably the only head of a professional naming agency with two computer science degrees. Your technical naming guru is ready to help with all your creative name generation, registration and trademark searches. Name your business, company, product or service correctly from the start. Fixed price, guaranteed results at Silicon Valley speed.

New business and product names for hardware, software, equipment and services in the scientific, technology, industrial, internet and financial markets a specialty. Includes full domain, registration and trademark checks.

More than just a naming consultant, he is supported by a team of international namers to make sure you get a great variety of good names on the master list from the start. This in turn has lead to a growing practice of naming consumer, retail, service industry, financial, healthcare, education, clothing and entertainment products and companies.

UC Courses

Join me for the Fundamentals of Sales and Marketing in April this year. A complete overview of the sales process, as well as a taste of all the key marketing lead generation tactics.

See U.C. Education.

Search Engine Optimization and Marketing

Optimize your website for SEO and SEM campaigns. Includes full analysis of competitive sites, words, and recommended budgets, as well as registration with key engines and directories. Hand customized page by page for best results. Can include PR campaigns to generate more content and links. Probably includes partners pages too.

Before you spend money on Google or Yahoo or MSN pay per click ads, call Athol for some experienced help. He spends his own dollars doing this, and knows how to stretch them farthest.

If you are fascinated by naming and branding, read Athol's regular Name Awards naming blog.

Build your marketing network: Join me on Linked In - Search for Athol Foden.

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