Athol Foden marketing
athol martin foden

 

 

Naming Blog

 

"Athol you are a non-stop fountain of good marketing ideas"..
Anne J.-2009

 


Need a strong name?
That you can trademark worldwide?

company product names
www.BrighterNaming.com
The Power of ®


Silicon Valley's International Naming Consultants for Company, Product and Service Names.

Fast turnaround a specialty.

Taglines & slogans too.

 

 

 

the silicon valley marketeer

Search Engine Optimization and Marketing

For years marketeers have dreamed of paying for ads only when they work. Then along came Google and Yahoo and Facebook and some thought they had found the one perfect nirvana for paid and unpaid promotion.

But in this modern world, hot trends catch on real fast, and your competitors work the systems vigorously. So today you probably need a Search Engine Guru to help you navigate all the ins and outs of organic and paid search.

How does it fit in with your mainline marketing strategy? Traditional promotional tools? Social media marketing? CRM system?

I had to make it work to keep my boys in college. Now I can help you too. I learned on my own dime with my own promos, plus now have helped a number of clients. Full service or occasional coaching, oversight and direction consulting. Includes advice on tools, budgets, planning, monitoring and tracking.

This new eBook Brighter SEO on organic search engine optimization was developed in conjunction with the hot young social marketer Ben Foden. All fresh and uptodate for 2010. See www.BenFoden.com.

Download your own copy right now at FodenPress.com.

Naming and Branding

When not doing marketing consulting, Athol is the head of Brighter Naming, and previously co-founded NameTrade. He authors the popular Name Critic column and is probably the only head of a professional naming agency with two computer science degrees. Your technical naming guru is ready to help with all your creative name generation, registration and trademark searches. Name your business, company, product or service correctly from the start. Fixed price, guaranteed results at Silicon Valley speed.

New business and product names for hardware, software, equipment and services in the scientific, technology, industrial, Internet and financial markets a specialty. Includes full domain, registration and trademark checks.

More than just a naming consultant, he is supported by a team of international namers to make sure you get a great variety of good names on the master list from the start. This in turn has lead to a growing practice of naming consumer, retail, service industry, financial, healthcare, education, clothing and entertainment products and companies.

 


We will get you off and running.

Strategic Marketing & Management Consultant

Which markets should you target? How can you reach them best? What tools do you need? Where do they shop? Who are the best partners? Which plan is best? How will we get the best coverage? What brand experiences can we trigger? What staff or services do we need? Launch and marketing plans, from concept to execution.

Often includes full market research, business intelligence research and strategic business plans.

Startups and small businesses a specialty. Advisory board roles also accepted. High tech, clean tech and consumer.

Athol is a prolific marketing writer and award winning speaker. See www.fodenpress.com. He was recently appointed marketing chair for the USLBA.

Product Management and Launch especially for U.S. Market Entry

The principals of SV Marketeer have extensive international consulting experience. Athol himself has worked on 5 continents, covering a career in software, hardware, peripherals, services and consumer goods.

Services include:

  • Market research
  • Target market identification
  • Competitive analysis
  • Product management
  • Test marketing
  • Launch plans
  • Strategic consulting
  • Web and collateral development
  • Documentation
  • Organizational development
  • Public relations
  • Trade show support
  • Professional video clips and stories

Build your marketing network:

Join me on Linked In.


If you are fascinated by naming, branding and trademarks, read Athol's regular Name Awards naming blog.

 

Follow me (namiac) on Twitter:

Smart? But didn't study marketing at college? Catch up quickly with one of these marketing books.

ebooks on marketing

Download your own copies at Foden Press now.

How to do it. By people who have done it.

Brighter Names: Naming for the Average Propeller Head
Emergency Golf: Surviving your First Rounds
Brighter Branding: Branding for the Average Propeller Head
Spreadsheet Marketing: Planning for Success



(C) Copyright 2009 Athol Martin Foden, The Silicon Valley Marketeer and Foden Press.