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Strategic
Marketing & Management Consultant
Which
markets should you target? How can you reach them best?
What tools do you need? Where do they shop? Who are the
best partners? Which plan is best? How will we get the best
coverage? What brand experiences can we trigger?
What
staff or services do we need? Launch and marketing plans,
from concept to execution.
Often
includes full market research, business intelligence research
and strategic business plans.
Branding
Success:
In
John Grisham's recent blockbuster novel, The Broker, he
goes into great detail on the advanced cell phone purchased
for Joel Backman (See Chapter 18). This includes pointing
out it runs the SymbianŽ operating system - one of Athol's
names from a few years ago! If you have a Nokia, Motorola,
Sony or NEC mobile phone, it probably runs on this operating
system too.
 With
the launch of Google's Android cell phone platform the Symbian
name is finally getting a lot of public visibility. In fact,
Nokia has just paid $400million for the shares they did
not own, and are planning on releasing the software as open
source.
See
a lot more examples in Athol's naming portfolio at www.BrighterNaming.com.
wwwSafariGold.com
 Safari
and Wildlife
Fine Art - Fine Jewelry
Silver
and giraffe hair bracelets
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Naming
and Branding
Athol
is the head of Brighter Naming, and previously co-founded
NameTrade. He authors the popular Name Critic column and
is probably the only head of a professional naming agency
with two computer science degrees. Your technical naming
guru is ready to help with all your creative name generation,
registration and trademark searches. Name your business,
company, product or service correctly from the start.
Fixed price, guaranteed results at Silicon Valley speed.
New
business and product names for hardware, software, equipment
and services in the scientific, technology, industrial,
internet and financial markets a specialty. Includes full
domain, registration and trademark checks.
More
than just a naming consultant, he is supported by a team
of international namers to make sure you get a great variety
of good names on the master list from the start. This
in turn has lead to a growing practice of naming consumer,
retail, service industry, financial, healthcare, education,
clothing and entertainment products and companies.
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If you are fascinated by naming. branding and trademarks,
read Athol's regular Name
Awards naming blog.
Also,
Athol will be the featured speaker Nov 10th at the
SDForum Marketing SIG meeting in Palo Alto,
California. Join him to learn about What's
in a name? Powerful Product Names, Cool Company
Names. Names are part of a company's
intellectual portfolio, and it is marketing's job
to create and protect them.
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Build
your marketing network:
Join
me on Linked
In. 
Need a strong name?
That you can trademark worldwide?
www.BrighterNaming.com
The Power of ®
Silicon
Valley's International Naming Consultants for
Company, Product and Service Names.
Fast
turnaround a specialty.
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While
many Spanish speakers trek to America and learn
English, the opposite is going on in Europe. The
English are trekking to Spain, and staying to live
in the sunshine and adapting to be hardy pioneers
in parts of Spain that have not been heavily settled
yet. Read all about the great fishing, hiking, and
golfing in the Ebro River delta area of Catalan
county.
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