of two naming agencies.
V.P. level sales and marketing management experience, using all
ability to manage creative, technical, sales and marketing teams
including product management, advertising, promotion and sales
technical knowledge of Internet, computer, peripherals and software
successful marcom background, including P.R., trade shows, tech.
pubs, online and direct marketing, as well as direct mail on both
the client and agency side.
winning communicator, especially writing and speaking.
business planning for new divisions and startups, including service
education and training experience in management, sales, marketing
and product arenas.
developed numerous small websites (including publishing) and business
market research and competitive business intelligence projects.
and publisher of six eBooks on marketing and branding for technical
of two children's series of books.
eNewsletter on marketing. Complete writing, design and distribution.
and Marketing Consultant 2001 – Present
advisor to the International Business Incubator on various US
market entry research projects.
and Principal of Brighter Naming, Silicon Valley's independent
marketing and positioning consultant for Netrova (network maintenance
tools), EventBee (web event management), Riverwind Metallics (metal
coatings), Airtronics (engineering), Orchards Before (Real Estate),
Weigh To Health (Nutrition), PALBC (Sports), etc.
competitive intelligence, Search engine optimization and marketing,
Internet automobile sales consulting, etc.
and author of business plans, market research reports and marketing
cofounder, developed complete positioning and niche market entry
discoveries, target audience profiles, messaging, websites (some
eBusiness enabled), marketing tactics (especially trade shows)
and initial sales channels for Haglund USA (wholesale importer)
chair of marketing and promotions for USLBA (now retired)
Branding - NameTrade/Cintara 1999-2001
1993, co-founded a professional naming agency called NameTrade,
but only joined them later in a full time capacity as it merged
with a design firm to create Cintara.
sales, strategy, positioning, facilitation and branding project
major accounts like FileNET, Elpida (Hitachi/NEC), ADP, State
Farm, NEC/Motorola/Nokia, Dow Chemical, Bowne, Zeevo and Cingular.
closed over 90% of sales revenue from naming and branding and
generated great PR.
interface with graphics, print and web creative designers.
Sales and Marketing – Ravel Software 1997-1999
complete marketing strategy and positioning messages worldwide.
complete marketing, support, education and consulting departments,
with website, marketing kits, positioning technical white papers,
analyst briefings, etc.
complete U.S. direct sales with five regional offices and all
16 software titles, as well as consulting services, and trained
all field tech. support.
all new licenses, packaging, contracts and reseller programs.
close major OEM deals with Oracle and Viasoft.
of Marketing and Technical Services - Maxspeed Corp. 1994
level responsibility for all marketing, support and service programs,
as well as the identification of new product offerings and strategic
vertical markets, especially in retail information systems, healthcare
and hospitality verticals.
numerous partner and third party relationships while also creating
completely new VAR marketing programs. Product manager for all
communications, networking and graphics products.
Manager - Sony Microsystems 1988 - 1993
all marketing functions for Sony Microsystems, after previously
holding the positions of Product Marketing Manager and Technical
Sony's Unix laptop workstations, and played the leading marketing
role in the development of their subsequent new business plan.
and budgetary responsibility for marketing, tech writing, advertising,
P.R., trade shows and the ISV program.
Field Support Manager - Digital Research 1983 - 1988
technical sales support, consulting and management for all OEM,
VAR, retail and corporate customers.
product management responsibility for operating systems and graphics
products, as well as the lead role in supporting graphics device
Manager - Nanometrics 1982 - 1983
for the final definition, development and market introduction
of a turnkey UNIX-based real-time data collection and tracking
system for the semiconductor equipment industry.
a major role in managing software contractors and industry market
Univac (now Unisys Corp.) 1974 - 1981
in Europe, Africa and San Francisco, progressed from technical
systems analyst and project manager, to pre-sales support manager
and then to full direct sales rep.
SV Marketeer - eNewsletter
Marketing - Planning for Success
Branding - Best practices for the smaller business
Names – Pragmatic naming for the smaller business
SEO – Organic search engine optimization
- Surviving your first few rounds
Naming - Marketing Sherpa - June '05
the Search Engine Wars - Jan 2004
efforts require listening – AMA’s Marketing News – Mar 2003
Walk like a giant, consult like a pro – IEEE/PATCA presentation,
your brand to life – Local series – July 2001
be heard, be different from the herd – Silicon Valley Ink – May
for the Year 2000 – Local seminar carried on CSPAN3 – July 1998
Client/Server’s Y2K Problem – Brainstorm conference – June 1998
Direct Marketing - SCO Forum 1995
and Multimedia - Chairman, InterOp Spring 1992
The Workstation Perspective - Spring Comdex 1991
Open Systems Solutions for Networking - Spring Comdex 1991
in Color Image Databases - Advanced Imaging Seminar June 1989
Imaging and Workstations - The Future Panel member – Elect.
Imaging Sept. 1988
technical white papers, especially in networking and software
1991 to 2009. U.C. Extension in Silicon Valley
part-time, senior marketing lecturer and coordinator.
taught include Positioning and Brand Management, Fundamentals
of Sales and Marketing, Technology PR, Modern Strategic Business
Plans, Product Marketing and Management, Successful Internet Marketing,
Distribution Channels, Database Marketing, eBranding, etc.
Corporate Training - Various
programming, device driver, graphics, communications, tools and
database courses on-site for various companies and College of
product training courses, tours, events and shows for field sales
B. Sc. (Comp. Sci. & Applied Maths) Univ. of Witwatersrand
Sc. (HONS) (Computer Science) University of South Africa
Sc. (Information Systems) Course work completed