Product Marketing

 

 

Naming Blog

 

Engineers make devices, marketeers make products (*)

 

  • Complete product life cycle management
  • SWOT analysis
  • Competitive positioning
  • Licensing and evaluation
  • Launch plans
  • Beta testing
  • Globalization and localization
  • Documentation
  • Training and support

 

Need all the checklists, worksheets?
What are all the steps? How do I track everything?
Where are my product launch checklists, plans, PR plans, etc.?


Get your copy of Spreadsheet Marketing today.
Visit www.FodenPress.com.

 Brighter Branding Book

 

 

(*) Bill Davidow - Technology Marketing
 
(C) Copyright 2008 Athol Martin Foden, The Silicon Valley Marketeer and Foden Press.