But what is a product?
The Silicon Valley Marketeer

 

Engineers make devices,

marketeers make products (*)

 

 

(*) Bill Davidow - Marketing High Technology

Written while he was VP Marketing at Intel. Now at Mohr Davidow Ventures.

 

 

 
Productize_anything  

 

 
(C) Copyright 2011 Athol Martin Foden, The Silicon Valley Marketeer and Foden Press.