From Software to Product to Brand

The Silicon Valley Marketeer

 

 

 

 

 

 

 

Customers buy products - that work.

 

Anything can be productized

        • Hardware
        • Software
        • Services
        • Intellectual property
        • Insurance
        • People
        • Property

 

Productize = Package and Promote for sale to Prospects

 

 

 
Intro  

 
 
(C) Copyright 2009 Athol Foden and Ben Foden