From Software to Product to Brand

The Silicon Valley Marketeer

 

 

 

 

 

 

Background and Introduction

 

Athol Foden

  • Former techy (two computer science degrees)
  • Held most positions in marketing from Product Manager to VP
  • Software, hardware, peripherals, services and intellectual property
  • Head of marketing courses and lecturer for many years at UC Extension
  • Co-founder of Nametrade and Founder of Brighter Naming (last 7 years)
  • Author of number of marketing books. See www.FodenPress.com.

Ben Foden

  • International Business Graduate with minor in Japanese
  • Freelance Product Manager
  • Social marketing and copy writing that works are specialties
  • Been playing with computers since he was 3!
 

This presentation is online at www.svmarketeer.com/product.html

 

 
Home  

 

 
(C) Copyright 2009 Athol Foden and Ben Foden