The Silicon
Valley Marketeer


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Background
and Introduction
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Athol
Foden
- Former
techy (two computer science degrees)
- Held
most positions in marketing from Product Manager to VP
- Software,
hardware, peripherals, services and intellectual property
- Head
of marketing courses and lecturer for many years at UC Extension
- Co-founder
of Nametrade and Founder of Brighter
Naming (last 7 years)
- Author
of number of marketing books. See www.FodenPress.com.
Ben
Foden
- International
Business Graduate with minor in Japanese
- Freelance
Product Manager
- Social
marketing and copy writing that works are specialties
- Been
playing with computers since he was 3!
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This
presentation is online at www.svmarketeer.com/product.html
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