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Naming Blog

Feb 2006: Athol was quoted in USA Today on Ford's decision to bring back the Taurus name. See article from Chicago Auto Show Feb 7th, 2007 by a columnist in the Money section.

Jan 2006: Athol quoted in Wall Street Journal as Small Business columnist Kelly Spors answers questions about entrepreneurship. See Jan 9th, 2007 column at www.StartupJournal.com/smalltalk. Most of the article is based on his comments, even though she only attributed a single quote!

July 2006  Naming Talk - Consumer Products

Athol is a guest speaker July 8th at the Bay Area Inventor's Alliance weekend. See www.inventorsalliance.org.

June 2006 : Naming Talk

Athol is the featured speaker on June 12th at the SDForum's monthly marketing SIG group meeting on the topic of You Named it What? Details at Software Development Forum. Onsite at DLA Piper Rudnick Gray Cary LLP office in Palo Alto.

Spring 2006: Athol's letter to the editor, published in full under the title "Marketing pro tells how to net new bowlers", was commended by the President of World Bowls (the international governing body) in the Spring 2006 issue of Lawn Bowls Magazine (USA).

June 05: Read Athol's article on Speed Naming in the latest issue of Marketing Sherpa.

March 04: Foden Press announces publication release of Brighter Names - Naming for the Average Propeller Head.

Jan 2004: Athol Foden and Brighter Naming featured in Business Week's Small Business Section.
See Karen Klein's article: The Game of the Name.

See Athol's artice in the March 3 issue of Marketing News published by the AMA:
Customer-focused efforts require listening on Page 56. Sub-titled by their editor: Do you hear what I hear?

Athol featured in Business 2.0. Click here for article, but you will have to get a back issue to see his photographs.

Also featured in the SJ Mercury News. Please see Loretta Green's July 8th column.

To be heard, you have to be different from the herd! See Athol's column (after being edited down) in Silicon Valley Business Ink.