has all the news gone? Over to Facebook and the blogs.
was quoted in USA Today on Ford's decision to bring back the Taurus
name. See article
from Chicago Auto Show Feb 7th, 2007 by a columnist in
the Money section.
quoted in Wall Street Journal as Small Business columnist Kelly
Spors answers questions about entrepreneurship. See Jan 9th, 2007
column at www.StartupJournal.com/smalltalk.
Most of the article is based on his comments, even though she only
attributed a single quote!
Naming Talk - Consumer Products
is a guest speaker July 8th at the Bay Area Inventor's Alliance
weekend. See www.inventorsalliance.org.
2006 : Naming
is the featured speaker on June 12th at the SDForum's monthly marketing
SIG group meeting on the topic of You Named it What? Details
Development Forum. Onsite
at DLA Piper Rudnick Gray Cary LLP office in Palo Alto.
letter to the editor, published in full under the title "Marketing
pro tells how to net new bowlers", was commended by the President
of World Bowls (the international governing body) in the Spring
2006 issue of Lawn Bowls Magazine (USA).
Athol's article on Speed Naming in the latest issue of Marketing
Foden Press announces publication release of Brighter
Names - Naming for the Average Propeller Head.
Athol Foden and Brighter Naming featured in Business Week's Small
See Karen Klein's article: The
Game of the Name.
Athol's artice in the March 3 issue of Marketing News published
by the AMA:
Customer-focused efforts require listening on Page 56. Sub-titled
by their editor: Do you hear what I hear?
featured in Business 2.0. Click here for article,
but you will have to get a back issue to see his photographs.
featured in the SJ Mercury News. Please see Loretta
Green's July 8th column.
be heard, you have to be different from the herd! See Athol's
column (after being edited down) in Silicon
Valley Business Ink.