company and product naming identity personality campaigns

In John Grisham's recent blockbuster novel, The Broker, he goes into great detail on the advanced cell phone purchased for Joel Backman (See Chapter 18). This includes pointing out it runs the Symbian® operating system - one of Athol's names from a few years ago! If you have a Nokia, Motorola, Sony or NEC mobile phone, it probably runs on this operating system too.

With the launch of Google's Android cell phone platform the Symbian name is finally getting a lot of public visibility. In fact, Nokia has just paid $400million for the shares they did not own, and are planning on releasing the software as open source.

From a small startup, to a major player in the solar clean energy space, Solyndra has been changing the shape of solar. Another unique and powerful name from Brighter Naming.

See a lot more examples in Athol's naming portfolio at www.BrighterNaming.com.

If you are fascinated by naming. branding and trademarks, read Athol's regular Name Awards naming blog.

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