Business Planning
It
doesn't have to be complicated. It doesn't have to be big.
But
it does need to make sense to identify target markets and
customers and how you are going to reach them.
Have
you made a simple budget and run the numbers? Have you put
as much effort into the sales and marketing as you have
the product or services? There is a reason big companies
have all those departments.
No
funding, bootstrapping or properly funded are all valid
ways to start a business. All can work, but you have to
plan accordingly and manage cash flow.
I
have personally founded very small one man startups with
almost no money down. And I have worked for VC funded startups
and giant international concerns. Let me be your partner
to success.
Search
Engine Optimization and Marketing
For
years marketeers have dreamed of paying for ads only when
they work. Then along came Google and Yahoo and Facebook
and some thought they had found the one perfect nirvana
for paid and unpaid promotion.
But
in this modern world, hot trends catch on real fast, and
your competitors work the systems vigorously. So today you
probably need a Search Engine Guru to help you navigate
all the ins and outs of organic and paid search.
How
does it fit in with your mainline marketing strategy? Traditional
promotional tools? Social media marketing? CRM system?
I had
to make it work to keep my boys in college. Now I can help
you too. I learned on my own dime with my own promos, plus
now have helped a number of clients. Full service or occasional
coaching, oversight and direction consulting. Includes
advice on tools, budgets, planning, monitoring and tracking.
SEO
services for even the smallest business offered in conjunction
with Brighter
Scribe.
Want
to do it yourself? See Brighter SEO book under Author
section of this website.
Follow
me (@namiac) on Twitter:
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My
First Rule of Marketing:
Do
Something!
I
will get you off and running.
Strategic
Marketing & Management Consultant
Which
markets should you target? How can you reach them best?
What tools do you need? Where do they shop? Who are the
best partners? Which plan is best? How will we get the
best coverage? What brand experiences can we trigger?
What
staff or services do we need? Launch and marketing plans,
from concept to execution.
Often
includes full market research, business intelligence research
and strategic business plans.
Startups
and small businesses a specialty. Advisory board roles
also accepted. High tech, clean tech and consumer.
Martin
is a prolific marketing writer and award winning speaker.
See www.fodenpress.com.
Product Management and Launch especially
for U.S. Market Entry
Martin
has extensive international consulting experience having
worked on 5 continents, covering a career in software,
hardware, peripherals, services and consumer goods.
Services
include:
Quote of the Day:
Hustle is the enemy of Hesitation
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