Experiences
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A brand is a promise of an experience
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So experienced-based marketing is the most direct route to generating brand awareness, value and trust. Forget advertising - unless there is interaction. Forget mailers - unless there is interaction. Forget websites - unless there is interaction. Forget competitions or sponsorship - unless there is interaction Forget product demos - unless there is interaction In fact, Forget all traditional marketing - unless there is interaction that builds trust
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