is the golden thread that should run through all your marketing
and product and support decisions.
course, your name is shorthand for your brand promise,
so first you need a good, and legally clean, name.
John Grisham's recent blockbuster novel, The Broker, he goes into
great detail on the advanced cell phone purchased for Joel Backman
(See Chapter 18). This includes pointing out it runs the SymbianŽ
operating system - one of Athol's names from a few years ago!
If you have a Nokia, Motorola, Sony or NEC mobile phone, it probably
runs on this operating system too.
the launch of Google's Android cell phone platform the Symbian
name is finally getting a lot of public visibility. In fact, Nokia
has just paid $400million for the shares they did not own, and
are planning on releasing the software as open source.
a small startup, to a major player in the solar clean energy space,
has been changing the shape of solar. Another unique and powerful
name from Brighter Naming.
a lot more examples in Athol's naming portfolio at www.BrighterNaming.com.
If you are fascinated by naming, branding and trademarks,
read Athol's regular Name
Awards naming blog.
(namiac) on Twitter: