Branding
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A brand is NOT a name, a logo or an identity. It is NOT only about graphics and packaging. It is NOT about advertising or promotions.
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A Brand is a Promise of an Experience Put our experience to work. We will guide your brand manager to develop clear brand values, brand positions, brand personalities, brand gap analysis, brand names, brand audits, brand identities and all other brand experiences. |
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It is the golden thread that should run through all your marketing and product and support decisions. Of
course, your name is shorthand for your brand promise, Branding Success: In John Grisham's recent blockbuster novel, The Broker, he goes into great detail on the advanced cell phone purchased for Joel Backman (See Chapter 18). This includes pointing out it runs the SymbianŽ operating system - one of Athol's names from a few years ago! If you have a Nokia, Motorola, Sony or NEC mobile phone, it probably runs on this operating system too.
See a lot more examples in Athol's naming portfolio at www.BrighterNaming.com.
Follow me
(namiac) on Twitter:
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With
the launch of Google's Android cell phone platform the Symbian
name is finally getting a lot of public visibility. In fact, Nokia
has just paid $400million for the shares they did not own, and
are planning on releasing the software as open source.
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Want
to learn more about Branding?
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Branding a company is extremely important. Get started by purchasing custom promotional products such as stress balls and personalized travel mugs at the store today! |