Book Critic's Corner


Naming Blog



 Recommended books for technical marketeers

These might not be under marketing or business in your bookstore.
But they all provide great lessons - often in a light reading format


The latest and greatest and hottest books in town, along with the old must read classics.


How mysterious and intangible and important can this subject be?


Without sales, you have no income. Learn from the practitioners.


Evolving and changing daily. But you don't have to make all the errors yourself.

Engineers make devices. Marketeers make products.


Getting your propeller head to spin in the right direction.

Please contact me for a professional review of your business book.

Comments? Feedback? Other recommendations?
I would love to hear from you, so please drop me an email via the contact page.

All opinions and criticisms of books listed on the critic's corner are the personal opinions of Athol Foden himself, based on many years of working and teaching in technology sales and marketing. He has no relationship with any of the authors or publishers listed. Provided simply as a service for students and technology marketeers worldwide.


Not a dummy? But didn't study marketing at college?
Catch up quickly with one of these marketing books.

Download your own copies at Foden Press now.

Also available on Kindle.

How to do it. By people who have done it.

Brighter Names: Pragmatic Naming for the Smaller Business
Brighter Branding: Best Practices for the Smaller Business
Brighter SEO: Organic Search Engine Optimization

Spreadsheet Marketing: Planning for Success
Emergency Golf: How to Survive Your First Rounds

marketing books

(C) Copyright 2014 Athol Martin Foden, The Sierra Valley Marketeer and Foden Press.