Book Critic's Corner

Recommended books for technical marketeers

These might not be under marketing or business in your bookstore.
But they all provide great lessons - often in a light reading format

Marketing	The latest and greatest and hottest books in town, along with the old must read classics.
Branding	How mysterious and intangible and important can this subject be?
Sales	Without sales, you have no income. Learn from the practitioners.
Business	Evolving and changing daily. But you don't have to make all the errors yourself.
Product Management	Engineers make devices. Marketeers make products.
Personal	Getting your propeller head to spin in the right direction.

Please contact me for a professional review of your business book.

Comments? Feedback? Other recommendations?
I would love to hear from you, so please drop me an email via the contact page.

All opinions and criticisms of books listed on the critic's corner are the personal opinions of Athol Foden himself, based on many years of working and teaching in technology sales and marketing. He has no relationship with any of the authors or publishers listed. Provided simply as a service for students and technology marketeers worldwide.

Not a dummy? But didn't study marketing at college?
Catch up quickly with one of these marketing books.

Download your own copies at Foden Press now.

How to do it. By people who have done it.
Brighter Names: Naming for the Average Propeller Head
Brighter Branding: Branding for the Average Propeller Head
Spreadsheet Marketing: Planning for Success