Naming Blog

Athol is Editor of The Silicon Valley Marketeer, a newsletter of marketing help, advice, events and stories in and around Silicon Valley. More details in Newsletter Section.

Brighter Names
Naming for the Average Propeller Head

Now you too can run a naming project like the Pros. Complete methodology, hints and worksheets to find a new company, product or service name for your organization. All the steps and checks needed to bring a management team to consensus - while keeping your lawyers bills down. In fact, learn how to do all your trademark and usage checks successfully yourself so youonly hand off clean names to the attorneys.

Ideal for the small business, or anyone else who has never run a creative process. The days of sucking on a fat pencil and thick dictionary looking for names are long gone. Most you find that way would be taken anyway.

Since naming is not an everyday function for most marketing and management teams it doesn't come easy and wastes a lot of time - unless you learn the tactics of the professionals. Download book and worksheets today, and you can start the process tomorrow. A methodology proven in the field on many real successful naming cases.

More details at www.brighternames.com.

Now with FREE supplement Professional Creative Name Generation Tricks

Brighter Branding
Branding for the Average Propeller Head

Start learning the practical, tactical way to brand your company or product. Even if you did not study marketing at college. Especially if you are not a dummy. Don't be misled by expensive consultants or agencies. Find out how to really create the experience that builds the brand. Here are proven methods and roadmaps to follow that are not about marketing imagery or consumer theory at big giants. Now that the technology false hype about branding is all over, learn what a brand really is, and quickly motivate the whole company.

Roll up your sleeves and get this done...so you can get back to running the business. Read it on the plane or train, or print it all out. A fun read that will pay for itself the first day a couple of times over.

More details at www.brighterbranding.com.

Spreadsheet Marketing
Planning for Success V3.0

Spreadsheets are not just for accountants. They make powerful tracking, checking, recording tools. All the checklists you need for basic marketing campaigns, with complete trade show, product, P.R., advertising, marketing plans, website and budgets. Plus all the forms for administering sales, from expenses and commission reports to forecasts, quotes, pricing, inventory and lead tracking, etc.

You couldn't make and debug any of these for the time and money the whole set costs. Includes books, notes, hints, sample spreadsheets and complete collection of ready-to-use Excel spreadsheets.

Bonus: All the telephone area codes so your salesmen have no excuses. International country codes and metric conversion calculator too.

More details at www.spreadsheetmarketing.com.

Foden Press

How to do it.
By people who have done it.